MCN行业进入存量竞争阶段转型策略出现明显分化

格隆汇07-29

依托短视频普及和直播电商崛起，国内MCN（多频道网络）行业在过去十年迎来了爆发式扩张。凭借达人签约、内容创作、广告植入、直播带货这套成熟商业模式，大批MCN机构快速崛起，一度被视作创投赛道的“风口”。近期，一则股权转让公告，暴露了MCN行业的经营困境。一家曾为直播平台YY第一大公会的MCN机构，即便手握2000万级粉丝头部主播，年亏损仍接近7000万元。这并非个例，包括多家新三板公司及上市公司在内...

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MCN行业进入存量竞争阶段 转型策略出现明显分化

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MCN行业进入存量竞争阶段转型策略出现明显分化