安踏市集上海沈阳双城启幕，打造大众“城市运动会客厅”

中国新闻网07-29

2026年7月25日，安踏市集(ANTA MARKET)在上海西岸梦中心与沈阳铁西万象汇同步正式开业。作为安踏品牌的创新店型，安踏市集采用市集档口的陈列布局，集中呈现安踏多品类产品矩阵，满足消费者在多场景的运动装备需求，同时设置羽毛球场等运动体验区，跨界引入轻食等业态，打造融合装备、体验与社交的“城市运动会客厅”。　　上海西岸安踏市集　　开业当天，上海与沈阳两地安踏市集联合九大在地运动社群，共同...

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Space)，则拓展了运动零售体验的边界——通过羽毛球/匹克球场、跑道、儿童体适能区域等多元功能区域，将专业运动、亲子互动与日常休闲融入同一场景，让消费者从“逛装备”自然切换到“参与运动”，实现从装备购买到运动生活体验的延伸。围绕该区域，安踏市集未来将结合新品上市及不同运动生活主题，持续推出主题体验与羽毛球比赛等社群活动。　　上海西岸安踏市集多功能运动体验区的羽毛球场　　专业运动装备之外，安踏市集进一步探索运动与城市生活方式的融合：市集现已引入本土轻食、咖啡、香氛等跨品牌合作内容，并将在未来继续引入家居等其他多元业态，将专业装备、兴趣体验与日常社交融入同一空间。门店还设有宠物友好设施，配备宠物更衣区及提供宠物食品的“宠物充能站”，让消费者能够与家人、朋友甚至宠物自在停留，在运动之外享受更加轻松的城市日常。　　上海西岸安踏市集跨界引入本土轻食品牌　　值得一提的是，上海西岸安踏市集由一座废弃老剧院改造而成，在空间焕新的过程中秉持可持续理念，复用原有设施与材料，例如入口处的人形艺术装置便是由回收的运动装备拆解、重构而成，让老建筑焕发全新生命力。　　西岸作为上海城市商业更新与多元文体融合的标杆地标，未来还将承办2028年洛杉矶奥运会资格系列赛，运动文化氛围浓郁。安踏选择在此打造市集业态，旨在通过更加开放、多元的空间，将运动装备、体验与日常生活场景融合，服务当地社区，丰富消费者体验，并积极呼应上海首发经济，以首店创新力激活区域商业活力。　　安踏市集是安踏品牌围绕大众运动生活方式展开的一次零售创新，也是一次顺应特定城市发展趋势下的空间探索。面向未来，安踏将继续以消费者为中心，持续为大众带来契合当下生活方式的全新体验。（文章来源：中国新闻网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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