五粮液：公司将持续探索优质文化IP、潮流IP合作机会

证券日报网07-26 17:09

证券日报网讯7月26日，五粮液在互动平台回答投资者提问时表示，IP跨界联动是公司推进品牌年轻化、拓宽消费圈层、触达年轻消费群体的创新尝试。后续公司将持续探索优质文化IP、潮流IP合作机会，结合品牌文化内核、产品定位、市场需求综合评估考虑。海量资讯、精准解读，尽在新浪财经APP

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