携程公布19项整改措施：全面、坚决防范“大数据杀熟”行为

澎湃新闻07-25 15:24

7月25日，国家市场监督管理总局依法对携程集团作出行政处罚决定并提出相关整改要求。对此，携程全盘接受、坚决服从，并将严格落实各项整改要求。本次处罚对携程是一次深刻的警醒和教育。在国家市场监督管理总局的指导和监督下，携程将切实履行平台主体责任，主动回应各方关切，目前已制定相关整改方案，自觉接受社会监督。现将五个方面、共十九项整改措施公布如下：一、立即停止独家合作行为、保障酒店经营者自主经营权　　1．...

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取消相关流量安排：取消不合理的流量安排，建立新的流量分配机制。　　二、立即停止不合理“全网最低价”要求、保障酒店经营者自主定价权　　1． 全面下线二级委托分销（金牌）合作模式：杜绝对商家要求“全网最低价”。　　2． 全面调整相关合作协议：不再执行二级委托分销合作协议，建立全新的商家分级合作模式。　　3． 取消相关流量安排：取消不合理的流量安排，建立新的流量分配机制。　　4． 下线酒店调价工具：携程已于2026年3月全面下线“AI生意助手”（原调价助手）功能；即日起全面停止挂牌通调价并下线挂牌通功能；不再利用技术工具违法实施调价行为。　　5． 严格规范业务人员行为：未经商家明确同意，业务人员不得擅自调整价格，并持续加强对业务操作的内部管理。　　6． 退还相关订单储备金：按照《行政处罚决定书》相关要求，携程将向有关二级委托分销合作酒店全额退还因挂牌通调价行为扣除的订单储备金，共计人民币122，781，078元。　　三、维护酒店经营者合法权益，持续倾听商家意见与诉求，不断优化商家经营环境　　1． 取消挂牌收费安排：不再执行原有的一、二级委托分销合作的收费标准，建立公平合理的新佣金模式。　　2． 优化平台规则，提升规则透明度：全面取消平台调整商家价格的合同条款，持续优化平台规则，确保规则公开透明，切实保障商家的知情权和公平交易权。　　3． 尊重商家意愿：坚持自愿选择、平等协商机制，不强迫商家参加促销活动；进一步畅通意见反馈渠道和商家申诉机制，定期听取商家意见，以实际行动回应信任与期待。　　4． 精简促销，减轻商家经营压力：下线“智选特惠”等促销类别，主动减轻商家的负担。　　5． 促进高质量发展的良性竞争：免费开放数据中心VIP服务，持续投入搭建国际化营销网络，强化人工智能赋能和商家经营培训，持续帮助商家提升服务品质和经营效率，共同抵制“内卷式”竞争，推动行业优质优价竞争。　　四、强化消费者权益保护，持续提升服务保障水平　　1． 持续提供高质量服务：倾听消费者意见，及时、妥善解决消费者合理诉求，持续提升消费体验和服务满意度。　　2． 强化个人信息保护和数据安全合规能力：严格落实有关法律法规要求，切实保护消费者个人信息和数据安全。　　3． 防范大数据杀熟风险：始终践行算法向善，全面地、坚决地防范“大数据杀熟”行为，切实保障消费者合法权益。　　五、加强合规建设，健全长效机制　　1． 加强反垄断合规管理体系：建立健全反垄断合规制度，强化合规委员会的反垄断合规组织领导功能，建立健全反垄断合规咨询、审查、举报和奖惩机制，压实反垄断合规主体责任。　　2． 强化反垄断合规经营意识：持续开展反垄断合规培训，细化反垄断合规指引，提升全体员工依法合规经营意识，将反垄断合规要求融入日常经营全过程。　　我们会稳妥有序地推进各项整改工作，并将与商家做好沟通和衔接，努力减少对各方面的影响，力求在合规框架下寻求共赢。　　携程将以此次处罚为深刻警醒，持续完善平台治理，依法合规经营，公平参与市场竞争。携程将自觉接受监管部门和社会各界的监督，并将此内化为企业治理的常态化标尺，持续提升平台服务和合规治理效能，致力于构建与合作伙伴、消费者和社会各方的共赢局面，推动文旅行业高质量发展，构建良性竞争的市场秩序。　　携程集团有限公司　　2026年7月25日","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"1","news_tag":"policyRegulatory","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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