NBCUniversal与YouTube达成协议，将Peacock嵌入平台供高级订阅用户观看

环球市场播报07-27

NBCUniversal旗下的Peacock将正式登陆YouTube。　　从明年年初开始，该流媒体服务的所有内容——包括NBC体育旗下的NFL和NBA赛事、《小黄人》系列等环球影业电影，以及《真实主妇》系列和《恋爱岛美国篇》等Peacock及Bravo原创内容——都将纳入美国地区YouTube Premium订阅服务中。　　YouTube Premium是该流媒体平台的付费订阅版本，提供无广告...

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Premium订阅服务中。\n　　YouTube Premium是该流媒体平台的付费订阅版本，提供无广告视频观看服务，并根据订阅等级支持大部分视频的下载。该服务提供多种套餐，起售价为每月8.99美元。Peacock Premium目前的月费为10.99美元。\n　　据知情人士透露，此次合作源于约九个月前康卡斯特联席CEO布莱恩·罗伯茨主动联系YouTube CEO尼尔·莫汉。该人士补充说，双方高管团队在谷歌办公室会面后，便开始构思此类合作方案。\n　　NBCUniversal与YouTube的合作正值行业快速变革之际。康卡斯特旗下的NBCUniversal、华纳兄弟探索和迪士尼等传统媒体公司正积极寻求业务举措以提升营收和盈利能力，而YouTube和TikTok等科技平台则不断抢占观众时长份额。\n　　随着消费者放弃付费电视套餐转向流媒体，商业模式发生变化，媒体公司也在进行转型。派拉蒙Skydance已同意收购WBD；福克斯公司达成收购Roku的协议；康卡斯特则准备在明年分拆NBCUniversal。\n　　虽然流媒体服务纷纷推出越来越多的捆绑套餐以吸引更多订阅用户，但此次合作更进一步，将Peacock的内容直接嵌入YouTube平台——即内容被整合进平台，观众无需离开YouTube即可观看相关内容。\n　　据YouTube订阅页面显示，其全球Premium会员数已超过1.25亿。\n　　NBCUniversal上周报告称，截至6月30日，Peacock付费订阅用户达4800万，并在最近一个季度首次实现盈利。\n　　在康卡斯特的投资者财报电话会议上，联席CEO迈克·卡瓦纳（分拆后将出任NBCUniversal业务CEO）表示，他预计Peacock未来将保持年度盈利，但各季度之间可能存在波动。\n　　周一宣布的此次合作还延长了NBCUniversal与YouTube TV（YouTube运营的纯流媒体电视套餐）的多年期分销协议，以及YouTube、YouTube 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