白酒消费加速转向“自洽悦己”！五粮液携手QQ音乐试水跨界营销新路径

上观新闻07-27 19:36

随着年轻消费群体的崛起，白酒消费正加速从“社交应酬”转向“自洽悦己”，微醺低度酒的热度持续升温。　　作为白酒头部品牌，五粮液主动拥抱这一市场新趋势，日前联合QQ音乐，围绕其一见倾心系列新品——狮子座星座酒展开合作。双方不仅共创AI歌曲、推出邓紫棋生日限定礼盒，还打造了一场融合潮饮、星座与音乐的多平台直播，探索白酒与音乐、星座跨界营销，为年轻用户带来全新品牌体验。　　这场“五粮液一见倾心·狮子座星座...

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