数字能力下沉田间地头多方共建助农新路径

中国新闻网07-28 18:11

7月24日，快手公益“老铁帮老铁”项目联合“帮帮学堂”、快手“三农”与吉林广电《乡村四季》，在吉林省长春市公主岭市火炬村举办玉米主题助农公益活动。活动围绕村民在农技知识获取、数字表达能力提升和公共参与感上的真实需求，将数字技能培训、达人面对面咨询、专家田间科普直播与村庄影像记录整合进同一乡村场景，探索一条“公益搭台、业务协同、在地共建”的乡村数字公益新路径。　　活动当日现场迎来100余位村民、7位...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2654003031?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-07-28 18:11","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2654003031","market":"us","top_or_hot":-1,"title":"数字能力下沉田间地头 多方共建助农新路径","media":"中国新闻网","content":"<div>\n<p>7月24日，快手公益“老铁帮老铁”项目联合“帮帮学堂”、快手“三农”与吉林广电《乡村四季》，在吉林省长春市公主岭市火炬村举办玉米主题助农公益活动。活动围绕村民在农技知识获取、数字表达能力提升和公共参与感上的真实需求，将数字技能培训、达人面对面咨询、专家田间科普直播与村庄影像记录整合进同一乡村场景，探索一条“公益搭台、业务协同、在地共建”的乡村数字公益新路径。　　活动当日现场迎来100余位村民、7位...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202607283823603415.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>数字能力下沉田间地头 多方共建助农新路径</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n数字能力下沉田间地头 多方共建助农新路径\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-07-28 18:11 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202607283823603415.html><strong>中国新闻网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>7月24日，快手公益“老铁帮老铁”项目联合“帮帮学堂”、快手“三农”与吉林广电《乡村四季》，在吉林省长春市公主岭市火炬村举办玉米主题助农公益活动。活动围绕村民在农技知识获取、数字表达能力提升和公共参与感上的真实需求，将数字技能培训、达人面对面咨询、专家田间科普直播与村庄影像记录整合进同一乡村场景，探索一条“公益搭台、业务协同、在地共建”的乡村数字公益新路径。　　活动当日现场迎来100余位村民、7位...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202607283823603415.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1188198961.HKD","symbol_name":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","start_time":0,"source_url":"http://finance.eastmoney.com/a/202607283823603415.html","article_id":"2654003031","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202607283823603415.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2654003031","pubTimestamp":1785233486,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"7月24日，快手公益“老铁帮老铁”项目联合“帮帮学堂”、快手“三农”与吉林广电《乡村四季》，在吉林省长春市公主岭市火炬村举办玉米主题助农公益活动。活动围绕村民在农技知识获取、数字表达能力提升和公共参与感上的真实需求，将数字技能培训、达人面对面咨询、专家田间科普直播与村庄影像记录整合进同一乡村场景，探索一条“公益搭台、业务协同、在地共建”的乡村数字公益新路径。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"81024":"快手-WR","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","LU0359201612.USD":"贝莱德中国基金A2","01024":"快手-W","LU1251922891.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) ACC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU1720050803.USD":"安联全方位中国股票基金","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU0210526637.USD":"JPM CHINA \"A\" (USD) ACC","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","DRGN":"Themes China Generative Artificial Intelligence ETF","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU1303224171.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) INC","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","SOCL":"社交媒体ETF-Global X","BK1610":"ETF&股票定投概念","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","BK1608":"元宇宙概念","BK1095":"互动媒体与服务","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","BK1575":"同股不同权","BK1615":"港股-互联网","LU2097828714.EUR":"AZ EQUITY CHINA \"BAZ\" (EUR) ACC","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","LU2097828805.USD":"AZ EQUITY CHINA \"A-AZ\" (USD) ACC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU0348766576.USD":"ALLIANZ LITTLE DRAGONS \"A\" (USD) INC","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","BK1591":"就地过年概念","LU0348767384.USD":"ALLIANZLITTLE DRAGONS \"A\" (USD) ACC","LU0051755006.USD":"摩根大通中国A (dist)","LU0140636845.USD":"施罗德大中华区股票A Acc","LU2097828474.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC A","BK1590":"短视频概念股","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A"},"translate_title":"Digital capabilities sink into the fields and multi-party co-construction to help farmers new paths","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81024":0.6,"SOCL":0.6,"01024":1.91,"KSTmain":0.6,"DRGN":0.6},"content_text":"7月24日，快手公益“老铁帮老铁”项目联合“帮帮学堂”、快手“三农”与吉林广电《乡村四季》，在吉林省长春市公主岭市火炬村举办玉米主题助农公益活动。活动围绕村民在农技知识获取、数字表达能力提升和公共参与感上的真实需求，将数字技能培训、达人面对面咨询、专家田间科普直播与村庄影像记录整合进同一乡村场景，探索一条“公益搭台、业务协同、在地共建”的乡村数字公益新路径。　　活动当日现场迎来100余位村民、7位“三农”达人、2位农技专家及快手项目团队，共同构成了一场贯穿田间与村落的公益现场。　　把“数字课堂”搬到村里，把“咨询台”摆到田间　　活动当天，快手公益“帮帮学堂”率先在火炬村开课。授课讲师侯森是辽宁日报农业记者、帮帮学堂师训计划一期学员，他以贴近农民日常的内容，围绕短视频拍摄技巧、直播表达方法和数字工具使用，为村民带来一堂“听得懂、用得上”的新媒体培训，把抽象的方法论转化为田间地头可以即刻上手的实操动作。　　培训结束后，7位“三农”达人在现场设置咨询点位，与村民围绕农业生产经验、短视频内容表达和平台运营等问题进行面对面交流。许多平时只能在线上隔着屏幕看到的“老铁”，第一次以最直接的方式聊起了种植技术、账号运营和电商带货，达人的经验开始在村庄里真正落地。　　本次线下活动从“三农”垂类农民消费用户群体优势区域出发，围绕农村政策人格化作者和农业技术达人等重点人群做功，策划“老铁帮老铁”x“助农帮帮团”系列入村帮扶活动，从线上直播连麦答疑，到线下现场解答、田间公益讲座等形式深入开展实质性助农行动——围绕土地政策解读、农机故障维修、玉米科学种植三大核心帮扶议题，走进田间地头与农户家中，切实解决村民生产经营痛点。本次活动共发布相关视频48条，累计播放量达160万，线下到场粉丝及村民100余人，线下活动形式内容丰富深入，直接带动作者在东北农业核心受众群体中的信任度与影响力；短视频侧同步发布入户帮扶典型案例切片——农机维修现场、政策答疑实录、玉米种植技术示范等，用真实帮扶场景强化用户信任感，收获大量粉丝主动求助咨询，初步形成“线下帮扶产内容、内容引线上求助、求助再带动到场”的线上线下联动闭环。　　咨询环节结束后，活动组织全体村民拍摄“全村福”照片，让这一刻以一种更稳固、更具仪式感的方式留在村庄记忆中。　　专家下地，把农技知识带进玉米地　　玉米领域专家走进火炬村的玉米地，开启了一场实景科普直播。　　吉林农业大学教授、东北玉米主产区栽培育种领域知名专家胡文河，与德惠农广校正高级农艺师、一线玉米栽培经验丰富的白来富，两位专家围绕品种选择、水肥管理、病虫害防治和雨涝倒伏应对等玉米关键农技议题进行现场讲解，把抽象的农技知识还原到具体的长势、叶片和土壤里。借助《乡村四季》栏目与快手平台的同步直播，相关内容触达线上更大范围的玉米种植户，让田间地头的“口口相传”有了一次被直播镜头放大的机会。　　整场活动能够顺利落地火炬村，离不开王晓丹的全方位支持。作为长春市人大代表、火炬村名誉村主任，她为活动提供了场地、村民组织和在地信任基础——这正是这场活动区别于一般线上助农的关键所在：村庄不是被动参与的对象，而是这场公益共建的真正主体之一。　　与此同时，快手公益邀请快手公益志愿者拍摄“全村福”群像，后续将刊发在报纸上，成为一份村庄的集体纪念——熟悉的面孔、共同生活的村庄、共同参与的时刻，被正式记录下来、留存下来。　　“全村福”的记录，让参与其中的村民成为这场活动中被看见、被记录的一部分。快手公益相关负责人说：“未来我们计划在100个村庄持续开展‘全村福’拍摄，为乡村留存集体影像。让数字能力真正下沉到乡村真实生活，是从线上互助走向线下共建的场景化升级。我们期待与更多地方、更多村庄一起，把这条路继续往前延伸。”　　火炬村村民合影马鑫峰摄　　从一场活动，到一条可复制的“带资源下乡”路径　　从线下实体落地到村庄影像留存，从线上互助到线下共建，快手公益正在以“老铁帮老铁”为支点，让平台的数字能力、内容能力和连接能力真正深入乡村真实场景。快手公益让数字能力进入乡村真实生活，让助农不止于一次活动，而成为可参与、可感知、可沉淀的乡村连接机制。（文章来源：中国新闻网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.44.1","shortVersion":"4.44.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2654003031","isCrawlerRequest":true}

数字能力下沉田间地头 多方共建助农新路径

精彩评论

数字能力下沉田间地头多方共建助农新路径