推出夜游主题活动泡泡玛特城市乐园打造业绩增长新动能

证券日报07-28 19:19

近期，泡泡玛特城市乐园（以下简称“乐园”）推出夏季限定夜游主题活动《星夜奇遇》，通过大型演出《就在此刻！LABU！》、星夜音乐季、IP互动巡游及限定餐饮等内容，将营业时间延伸至夜晚，打造区别于白天游园体验的沉浸式“夜乐园”，进一步激活游客停留时长和消费热情。　　上海夏至良时咨询管理有限公司高级研究员杨怀玉向《证券日报》记者表示：“对于泡泡玛特而言，这不仅是一次暑期运营活动，更是其探索IP场景商业化...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2654001364?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-07-28 19:19","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2654001364","market":"us","top_or_hot":-1,"title":"推出夜游主题活动 泡泡玛特城市乐园打造业绩增长新动能","media":"证券日报","content":"<div>\n<p>近期，泡泡玛特城市乐园（以下简称“乐园”）推出夏季限定夜游主题活动《星夜奇遇》，通过大型演出《就在此刻！LABU！》、星夜音乐季、IP互动巡游及限定餐饮等内容，将营业时间延伸至夜晚，打造区别于白天游园体验的沉浸式“夜乐园”，进一步激活游客停留时长和消费热情。　　上海夏至良时咨询管理有限公司高级研究员杨怀玉向《证券日报》记者表示：“对于泡泡玛特而言，这不仅是一次暑期运营活动，更是其探索IP场景商业化...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202607283823673739.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>推出夜游主题活动 泡泡玛特城市乐园打造业绩增长新动能</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n推出夜游主题活动 泡泡玛特城市乐园打造业绩增长新动能\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-07-28 19:19 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202607283823673739.html><strong>证券日报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近期，泡泡玛特城市乐园（以下简称“乐园”）推出夏季限定夜游主题活动《星夜奇遇》，通过大型演出《就在此刻！LABU！》、星夜音乐季、IP互动巡游及限定餐饮等内容，将营业时间延伸至夜晚，打造区别于白天游园体验的沉浸式“夜乐园”，进一步激活游客停留时长和消费热情。　　上海夏至良时咨询管理有限公司高级研究员杨怀玉向《证券日报》记者表示：“对于泡泡玛特而言，这不仅是一次暑期运营活动，更是其探索IP场景商业化...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202607283823673739.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0572944931.SGD","symbol_name":"Janus Henderson Horizon China Opportunities A2 SGD","start_time":0,"source_url":"http://finance.eastmoney.com/a/202607283823673739.html","article_id":"2654001364","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202607283823673739.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2654001364","pubTimestamp":1785237540,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"近期，泡泡玛特城市乐园（以下简称“乐园”）推出夏季限定夜游主题活动《星夜奇遇》，通过大型演出《就在此刻！LABU！》、星夜音乐季、IP互动巡游及限定餐饮等内容，将营业时间延伸至夜晚，打造区别于白天游园体验的沉浸式“夜乐园”，进一步激活游客停留时长和消费热情。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU1880383440.USD":"AMUNDI FUNDS CHINA EQUITY \"A2\" (USD) INC","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","SG9999002950.SGD":"United Asian Growth Opportunities SGD","LU2543165471.USD":"E FUND (HK) GLOBAL QUALITY GROWTH \"A\" (USD) ACC","SG9999001069.SGD":"UOB UNITED ASIA PACIFIC GROWTH (SGD) ACC","SGXZ86797644.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) INC","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU0871576103.HKD":"HSBC GIF CHINESE EQUITY \"AC\" (HKD) ACC","SGXZ62798434.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) ACC","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","09992":"泡泡玛特","LU0823426480.USD":"法巴中国股票经典Dis","LU0611395673.USD":"NINETY ONE GSF EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","LU0348766576.USD":"ALLIANZ LITTLE DRAGONS \"A\" (USD) INC","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) INC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","LU0348767384.USD":"ALLIANZLITTLE DRAGONS \"A\" (USD) ACC","LU0345775950.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) ACC","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","BK1224":"专卖店","PMRTY":"Pop Mart International Group Limited","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU0823426308.USD":"法巴中国股票基金","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU0359201612.USD":"贝莱德中国基金A2","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC"},"translate_title":"Launching Night Tour Theme Activity Bubble Mart City Park to Create New Kinetic Energy for Performance Growth","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PMRTY":1.97,"09992":1.97},"content_text":"近期，泡泡玛特城市乐园（以下简称“乐园”）推出夏季限定夜游主题活动《星夜奇遇》，通过大型演出《就在此刻！LABU！》、星夜音乐季、IP互动巡游及限定餐饮等内容，将营业时间延伸至夜晚，打造区别于白天游园体验的沉浸式“夜乐园”，进一步激活游客停留时长和消费热情。　　上海夏至良时咨询管理有限公司高级研究员杨怀玉向《证券日报》记者表示：“对于泡泡玛特而言，这不仅是一次暑期运营活动，更是其探索IP场景商业化、培育乐园新增长曲线的重要一步。”　　近年来，夜经济已成为城市消费增长的重要引擎。QuestMobile发布的《2026夜经济洞察报告》显示，今年5月份，国内夜间时段日均活跃用户规模达到9.37亿，同比增长4.6%，夜游、夜娱等消费场景持续扩容，夜间消费需求进一步释放。　　在此背景下，泡泡玛特推出《星夜奇遇》并非简单延长营业时间，而是试图将夜晚打造为IP消费的新时段。记者了解到，泡泡玛特城市乐园更强调IP故事的持续演绎。例如，在夜游活动中，除了大型演出《就在此刻！LABU！》，还结合沉浸互动、限定餐饮、主题打卡等内容，提升IP沉浸感。　　一位主题公园研究人员向《证券日报》记者表示，当下消费越来越注重体验和情绪价值，夜间场景天然具备更强的社交属性和内容传播能力。通过持续推出限定活动，乐园不仅能够延长游客停留时间，提高餐饮、零售等二次消费，还能够不断制造社交媒体传播内容，形成线上线下联动，进一步提升IP热度，实现“体验消费”向“内容消费”的延伸。　　公开数据显示，2024年，泡泡玛特城市乐园开业首年便实现盈利；2025年，在约三分之二区域处于升级改造状态下，全年客流量仍同比增长超过70%。据泡泡玛特国际集团副总裁、城市乐园总经理胡健透露，仅2025年上半年，乐园客流量便已超过2024年全年水平。　　更重要的是，乐园客群正在不断突破传统亲子市场。目前，非亲子游客占比接近60%，非本地游客占比达到58%，越来越多年轻消费者将乐园视为城市休闲、社交及IP体验的新目的地。　　乐园的重要性，已经被提升至泡泡玛特集团战略层面。　　在2025年业绩说明会上，泡泡玛特董事长兼CEO王宁表示：“以IP为核心的集团化和国际化始终是公司两大战略方向。”这一表态意味着，乐园并非单一文旅项目，而是连接IP运营、零售消费、品牌传播和国际化的重要平台。　　根据公司规划，2027年泡泡玛特还将启动乐园二期建设，新增SKULLPANDA、星星人等IP主题区域，并进一步向酒店、商业、度假等综合业态延伸。未来，乐园有望成为承载泡泡玛特IP生态的重要线下载体，为泡泡玛特贡献新的增长动力。　　“LABUBU正在完成从潮玩形象向全球影响力IP的跨越。与此同时，DIMOO、MOLLY、SKULLPANDA等IP角色，也不断通过乐园活动，让IP从静态商品成长为能够持续讲述故事、持续创造情感连接的文化资产。”杨怀玉表示，对于泡泡玛特而言，真正具备长期价值的并非单一产品，而是能够不断创造消费场景、持续陪伴消费者的IP体系。城市乐园则成为这一体系中最重要的现实载体，通过不断更新的内容和持续运营，将IP影响力转化为长期商业价值。（文章来源：证券日报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.44.1","shortVersion":"4.44.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2654001364","isCrawlerRequest":true}

推出夜游主题活动 泡泡玛特城市乐园打造业绩增长新动能

精彩评论

推出夜游主题活动泡泡玛特城市乐园打造业绩增长新动能