Costco牵手京东向全国非会员开放线上购物店铺关注人数已超20万

中国经营报07-23

7月22日，全球知名会员制仓储零售商Costco（开市客）宣布与京东达成合作，京东成为其在中国的唯一官方电商合作伙伴。双方合作开设的Costco开市客京东官方旗舰店已面向中国大陆消费者销售，非Costco会员也可直接下单，部分城市最快可实现当日送达。　　目前，该旗舰店已上架约700款商品，覆盖零食、粮油米面、个护美妆、家清纸品和营养保健等品类，其中包括Costco自有品牌科克兰（Kirkland ...

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Signature）及多个合作品牌商品。　　据京东披露，Costco开市客京东官方旗舰店试运营约一个月以来，店铺关注人数增至约20万，累计访客量超过3000万人次；包括科克兰坚果在内的部分商品曾多次售罄，销量超过万件。　　此次合作的核心变化，在于Costco进一步拓展线上销售半径并降低购买门槛。过去，Costco在中国市场主要依托线下仓储门店及其周边配送体系触达消费者。接入京东仓储物流网络后，履约范围和用户触达将进一步拓展至中国大陆地区。　　对Costco而言，开放非会员线上购买，还有助于其触达尚未覆盖实体门店的消费群体，并为会员转化提供新的流量入口；对京东而言，引入Costco则可进一步丰富平台的进口商品和高性价比自有品牌供给。　　双方表示，未来还将继续扩展商品品类，并探索供应链协同、定制商品开发及会员权益互通。（文章来源：中国经营报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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Costco牵手京东向全国非会员开放线上购物 店铺关注人数已超20万

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Costco牵手京东向全国非会员开放线上购物店铺关注人数已超20万