良品铺子：开展“寻味中国好原料”产品溯源活动

证券之星07-24

证券之星消息，良品铺子(603719)07月24日在投资者关系平台上答复投资者关心的问题。

投资者提问：近几年，由于外部或内部原因，良品铺子品牌遭受重创，请问公司对品牌形象有哪些重塑计划？

良品铺子回复：您好，感谢您的关注。公司持续推进品牌形象建设，开展“寻味中国好原料”产品溯源活动，通过产地溯源、全域内容传播、线下消费体验等多种形式，将品牌价值从产品端延伸至产业链源头，持续传递优质原料与品质理念，提升用户对品牌的差异化感知及认可度。谢谢！

本文数据来源于上海证券交易所e互动，仅供参考不构成投资建议。

责任编辑：刘浩然

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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