卡夫亨氏与迪士尼宣布达成全面战略联盟

环球市场播报07-21

卡夫亨氏公司与华特迪士尼公司于7月21日联合宣布，双方建立一项为期多年的长期战略联盟，合作范围涵盖食品服务、媒体、活动及品牌体验等多个领域。　　根据协议，双方将在迪士尼位于北美的主题乐园、度假区、邮轮以及影视和流媒体平台展开全面合作。包括亨氏、Philadelphia奶油芝士和Kraft Mac & Cheese在内的十个卡夫亨氏品牌，将入驻华特迪士尼世界、迪士尼乐园度假区以及迪士尼邮轮北美航线...

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Amaya表示，两家公司都融入了家庭生活的脉络，此次联盟旨在共同出现在最重要的时刻，将日常餐食转化为持久的美好回忆。迪士尼企业联盟高级副总裁Becca Vodnoy指出，此次合作体现了双方对家庭日常连接的共同理解，将共同为消费者创造跨越目的地的创意体验。\n　　此次联盟的财务条款未予披露。合作于今年夏季正式启动，粉丝可在8月于安纳海姆举行的D23终极粉丝大会上提前一睹合作细节。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：张俊 SF065","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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