Costco开市客放下身段，京东旗舰店起送价由199元降至99元

蓝鲸财经07-24

图片来源：视觉中国蓝鲸新闻7月24日讯（记者孙煜）七年仅仅开出七家线下门店，Costco开市客押注电商，开启“线上突围战”。今年5月在京东开设旗舰店的Costco开市客，近期有了新动作，将原本的199元的起送门槛，降低至99元。从配送费用看，蓝鲸记者从客服处获悉，商品重量12kg默认运费20元，超重需另行支付续重费用。蓝鲸记者从Costco开市客处获悉，目前，京东旗舰店内上架了复购频次稳定的...

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openers put down their figures, and the starting price of JD.COM flagship store dropped from 199 yuan to 99 yuan","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"COST":1.97,"COSW":0.6,"FSTA":0.6,"TRUO":0.6,"JD":1.87,"COTG":0.6,"RTH":0.6,"XLP":0.6,"UGE":0.6,"09618":1.87},"content_text":"图片来源：视觉中国蓝鲸新闻7月24日讯（记者 孙煜）七年仅仅开出七家线下门店，Costco开市客押注电商，开启“线上突围战”。今年5月在京东开设旗舰店的Costco开市客，近期有了新动作，将原本的199元的起送门槛，降低至99元。从配送费用看，蓝鲸记者从客服处获悉，商品重量12kg默认运费20元，超重需另行支付续重费用。蓝鲸记者从Costco开市客处获悉，目前，京东旗舰店内上架了复购频次稳定的700款核心SKU商品，涵盖饮品、营养保健、家用洗护、粮油等品类。其中，贡献近三分之一销售额的自有品牌“科克兰”为主力供给。Costco开市客表示，京东官方旗舰店所有在售商品的供应货源、规格及定价均与线下门店基本保持一致。需要指出的是，蓝鲸注意到，此次Costco开市客京东旗舰店，打破了线下门店仅会员购买的限制，商品设置会员价、非会员价两档。以科克兰特选综合坚果为例，会员价99.9元，非会员价格119.88元，高出20%。另一个值得关注的是，Costco开市客此次选择与京东合作，在业内人士看来，是看中了京东的物流配送能力，旗下京东物流、德邦快递能较好适配仓储会员店较大包裹的配送需求。从当前的覆盖范围看，Costco开市客此次入驻京东，商品配送可覆盖全国，打破此前仅能覆盖门店周边的局限性。Costco开市客1976年诞生于美国，2019年进入中国市场，在上海开出首家门店，奉行“低频开店、重资产自持”的慢扩张策略，7年间仅仅开出7家线下门店，北方市场仍无门店布局，导致今年4月一度出现“真假开市客”的闹剧。从门店数量、销售总额看，与同是仓储模式的山姆会员店形成较大差距。中国连锁经营协会在今年7月2日发布的《2026中国超市Top100》榜单显示，沃尔玛、山姆所属的沃尔玛（中国）投资有限公司排名第一，2025销售规模超1958亿元，销售额同比增长23.3%。此前有消息称，山姆会员店业态销售额已突破1000亿元。而开市客（中国）投资有限公司则排名15，销售额为100亿元，同比增长14.9%。单从销售额数据看，开市客销售额约为山姆的1/10，提升空间较大。此前，Costco开市客全球CEO罗恩·瓦奇里斯来华巡店，也被业内视为进一步推动与京东合作的关键一环。此次京东旗舰店的开设，即放宽了会员购买的限制，又放宽了购买区域的限制，截至目前Costco开市客京东旗舰店的关注人数突破22万。长期以来，Costco开市客的刚性会员制准入制度，一定程度把大量潜在会员挡在了门外，会员壁垒的松动，被业内视为，Costco开市客开始正视竞争压力，主动向潜在消费者“递出橄榄枝”的举动。百联咨询创始人庄帅认为，“Costco入华七年仅开7家店，年销售额与对手相差悬殊，线下重资产扩张难以追赶，因此选择借道京东的全国仓配网络和数亿用户，以轻资产方式打破门店辐射半径，实现从区域性商超向全国品牌的转型。”这场押注电商的“线上突围战”能否帮助Costco开市客缩小与山姆会员店的差距，对未来销售额的拉动情况究竟如何，蓝鲸记者将持续跟进。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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