泸州老窖：推动六大转变抓好生产经营

证券之星07-16

证券之星消息，泸州老窖(000568)07月16日在投资者关系平台上答复投资者关心的问题。

投资者提问：企业对于营销的思考有变化么。随着信息触达的改变，以前在央视关键时段投放广告能达到最大化的传播效果。管理层有没有思考或者组建过更精细化的营销团队体系，找到更适合本品牌的传播方式。特别是关于白酒自饮自我愉悦的印象有没有思考过比较好的传播方式?

泸州老窖回复：尊敬的投资者，感谢您的关心，公司以健康、良性为重要要目标，以数字化、精细化管理求效率，以消费者为中心的发展思路，推动和落实：从上升市场到下降市场思维‌、从习惯性的渠道思维到消费者思维‌、从数量思维到利润思维、从促销思维到创造情绪价值思维、从放任思维到管理思维‌、从习惯思维到年轻人思维六大转变，努力抓好生产经营。

本文数据来源于深圳证券交易所互动易，仅供参考不构成投资建议。

相关 ETF

责任编辑：陈思雨

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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