汉朔科技携手微软开启零售数字化新周期

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近日，汉朔科技（301275.SZ）与微软在西雅图微软总部正式签署长期全球战略合作协议。双方将围绕物理AI解决方案、门店数字孪生、Azure云合作等方向，推进从技术共研到联合市场推广的全链条深度合作。　　汉朔科技是全球领先的泛零售领域数字化门店综合解决方案提供商之一，自2025年全面启动“汉朔2.0”战略，以“AI×数据”为核心驱动，以数字孪生为核心，持续推进覆盖门店全场景的数字化解决方案；此次...

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Agent及边缘计算能力上的优势，为海量门店数据的实时接入、处理与智能分析提供了技术支撑。其覆盖全球的云服务与合规体系，则为跨国零售集团在跨区域部署、数据治理方面提供了保障。　　双方能力的互补性较为清晰：汉朔科技重点解决门店物理世界的感知与执行问题，微软则提供全球化云基础设施与生态体系，为整体方案构建坚实的数字底座。两者结合，构成了从感知到决策再到执行的完整闭环。这一模式已在双方联合发布的xPilot平台上得到验证——该平台基于微软Azure构建，将所有业务数据聚合于统一平台，统一调度所有执行事项，成为门店的智能决策中枢。　　长期协同积淀筑牢合作根基，持续深化跃升全球战略同盟　　自2019年加入微软AI&IoT Insider Lab以来，双方在门店IoT架构、云端SaaS平台、数据智能及零售场景AI应用等方面持续开展联合探索。2021年首次签署战略合作备忘录后，合作不断深化；2023年，汉朔科技获得微软Azure OpenAI全球首批应用权限；多年来，微软已成为汉朔科技全球业务的重要合作伙伴，支撑其全球亿级终端的连接与管理能力。2025年至2026年间，汉朔科技先后成为微软中国区首家零售行业AI软件解决方案认证ISV，并获“FY26微软大中华区优选企业级行业伙伴”奖项。此次战略合作以双方2024年签署的MOU为基础，标志着合作从项目级联合创新升级为集团级、面向全球市场的长期战略联盟。　　正是基于长期合作积累的互信与默契，双方此次深化合作的协同效应才得以充分释放。此次合作的核心，双方将继续发挥各自在行业理解、技术平台、全球生态与本地服务方面的优势，共同推进新一代零售数字化能力的落地与迭代，以提升门店体验与运营效率为目标，交付具备前沿能力的AI数字门店成果。　　高层视角锚定合作价值，共释零售物理AI长期发展蓝图　　对于此次合作的战略价值，微软全球副总裁、ISV业务负责人Sandy Gupta表示：“零售行业正迈入全新发展阶段，只有在生态合作伙伴协同发力下，才能加快云计算、AI等技术在零售行业的落地应用，真正破解实体零售的运营挑战。微软的云服务与AI能力，结合汉朔在门店数字化领域的深厚积淀，将助力零售商实现更智能、更高效、体验与创新升级的实体零售运营。”　　汉朔高级副总裁兼全球销售负责人李良衍则表示：“此次合作开启了汉朔与微软长期合作的全新篇章。双方的合作将可信赖、可扩展、面向未来的门店数字化解决方案带给全球更多零售商，为其提供更坚实的技术底座、更高的运营敏捷性及长期商业价值。”　　从汉朔科技和微软在门店数字孪生、Azure云平台及xPilot平台等领域取得的阶段性成果来看，协同效应在真实零售场景中已初步展现出实际价值。随着合作的持续推进，其在零售数字化进程中的深层影响值得持续关注。（文章来源：经济参考网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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