名创优品：YOYO 6月中国单月销售额破亿

新浪科技07-14

新浪科技讯 7月14日下午消息，名创优品首个原创艺术家IP“YOYO”迎来关键突破：今年6月，YOYO全系列产品在中国市场单月销售额突破1亿元。

据悉，自2025年6月首系列推出，YOYO一年内迅速进入全球53个国家和地区，成为最快实现规模化出海的中国原创IP之一。过去一年，从巴黎时装周到央视春晚，再到Met Gala相关场景，YOYO持续进入全球文化与时尚视野。近期，随着暑期电影档升温，YOYO与《玩具总动员5》联名系列进一步带动市场关注，推动IP声量与销售表现同步攀升。

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