东鹏饮料：这套场景化营销经验具备出海复用价值

证券之星07-09 18:06

证券之星消息，东鹏饮料(605499)07月09日在投资者关系平台上答复投资者关心的问题。

投资者提问：公司通过赞助游戏电竞在年轻人心中的建立品牌心智，请问公司会否将这方法复制到东南亚，例如赞助东南亚的国民手游《mbll》？

东鹏饮料回复：投资者您好，通过电竞赛事、游戏 IP 合作触达年轻群体，是公司成熟的年轻化品牌运营思路，这套场景化营销经验具备出海复用价值。现阶段公司正稳步推进东南亚本地化布局，利用本土渠道团队深耕区域市场，海外营销会遵循因地制宜原则，结合当地年轻人偏好、渠道特点、市场竞争环境综合评估 IP 联动、赛事赞助等推广形式。感谢您的关注。

本文数据来源于上海证券交易所e互动，仅供参考不构成投资建议。

责任编辑：刘浩然

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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