Reddit二季度广告攻势凌厉，持续抢占社交媒体预算

环球市场播报07-10

最新广告代理渠道调查显示，Reddit在第二季度继续扩大其在社交媒体广告市场的份额，数字广告增长动能较第一季度明显增强。　　调查指出，广告代理机构将Reddit的市场份额增长归因于其出色的情境定向能力、高意向用户群体以及可带来的增量触达。在B2B广告领域，LinkedIn是受冲击最明显的平台，此外Pinterest、Snapchat及X也面临来自Reddit的竞争压力。　　目前，广告主对...

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