国际酒店集团持续加码中国市场

中国新闻网07-08 19:11

中新网上海7月8日电雅高集团主席兼首席执行官塞巴斯蒂安·巴赞(Sébastien Bazin)近日到访中国，并在上海签署了多个全新奢华酒店品牌项目，涵盖费尔蒙、索菲特及美憬阁等，彰显其加码中国奢华酒店市场的战略方向。　　数据显示，今年以来，雅高中国内地入境游业务同比增长46%，亚太、中东及欧洲客源市场表现尤为突出。目前，雅高在大中华区运营超过830家酒店，覆盖50余座城市、17个品牌及超过14...

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Aylmer)表示：“大中华区始终是洲际酒店集团全球最具活力与潜力的关键市场之一。我们正以更长期、更系统化的视角，深化在这一重要市场的布局。”　　继2025年达成全球百家酒店的重要里程碑后，悦榕集团也在进一步深化中国市场布局，即将开业及筹备中的包括峨眉山悦榕庄、广州九龙湖悦榕庄、仙居悦榕庄。　　而温德姆酒店集团也依托特许经营优势与多元品牌矩阵，实现了在华的稳健发展。截至2025年底，温德姆在华开业酒店685家(不含中国速8)，直接特许经营业务同比增长14%。据介绍，未来，温德姆将持续加码亚太，深耕长江经济带与优质文旅目的地，以更深的本土化融合、更创新的产品、更高效的运营，在华开启高质量发展新征程。(完)（文章来源：中国新闻网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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