研报掘金丨国海证券：首予水井坊“买入”评级，需求转暖后更具弹性

格隆汇07-07

国海证券研报指出，水井坊主动调整，聚焦经营。公司锚定渠道健康优先目标，行业调整周期下主动控货、优化库存、打击窜货、规范市场、修复渠道。新任总经理干晓峰具备营销渠道背景，履新后强调全力聚焦经营，终端精细化运营、渠道利润维护落地效果可期。水井坊主品牌稳固次高端基本盘，第一坊布局高端商务、文化消费场景，形成价格带分层和品牌价值上探。认为新渠道拓圈和数字化提效可提升消费者触达效率和费用投放效率，助力动销...

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