顺鑫农业：白酒业务聚焦“1-2-12-3+”重点市场，推进产品焕新

证券之星07-03 17:34

证券之星消息，顺鑫农业(000860)07月03日在投资者关系平台上答复投资者关心的问题。

投资者提问：目前牛栏山长期依赖白牛二，被贴上低端配制酒标签，产品利润薄、品牌形象固化，金标陈酿等高线产品动销不及预期，整体产品结构偏弱。后续公司在产品端有哪些清晰的破局规划？是否会对白牛二采取控量、稳价、止损的策略，不再盲目冲销量？是否集中资源倾斜金标陈酿打造核心利润单品？同时是否加快布局魁盛号、百年系列等中高端产品矩阵，摆脱低价内卷，优化产品结构、提升整体毛利率，逐步扭转大众对牛栏山低端酒的固有认知？

顺鑫农业回复：您好！面对行业调整，公司积极应对，白酒业务聚焦“1-2-12-3+”重点市场，推进产品焕新。感谢您对公司的关注与支持。

本文数据来源于深圳证券交易所互动易，仅供参考不构成投资建议。

责任编辑：刘浩然

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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