广誉远：以老字号品牌记忆与非遗工艺为抓手，针对性开展养生讲座、实地参观、产品体验推广等本土化深耕活动

证券之星07-03

证券之星消息，广誉远(600771)07月03日在投资者关系平台上答复投资者关心的问题。

投资者提问：长期服用龟龄集的山西老股东，恳请公司重视本土离退休干部客群。该群体有养生刚需、信赖老字号、具备消费能力，且在县域圈层示范传播力极强。建议依托老干局，以山西中药厂老品牌记忆为抓手，开展实地参观、养生讲座、体验推广等本土化深耕，低成本培育忠实用户。当前公司侧重高空品牌投放，忽视本土根据地建设，产品在山西认知度偏低。老字号复兴应守正出奇，先深耕山西离退休干部市场，做好地面渗透，方能逐步辐射全国老年市场。

广誉远回复：您好，感谢您的关注及宝贵建议。公司高度重视山西本土市场及目标客群的深耕建设工作，将认真研判您的建议，积极对接相关渠道，以老字号品牌记忆与非遗工艺为抓手，针对性开展养生讲座、实地参观、产品体验推广等本土化深耕活动，同时持续优化品牌投放结构，兼顾线上品牌传播与线下市场渗透，夯实市场根基，逐步辐射更广泛的消费群体，稳步推动老字号品牌高质量发展。

本文数据来源于上海证券交易所e互动，仅供参考不构成投资建议。

责任编辑：陈思雨

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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