高蛋白麦片与猫粮：通用磨坊应对消费寒冬的两张王牌

环球市场播报07-02

面对日益精打细算的消费者和持续疲软的消费环境，包装食品巨头通用磨坊正试图通过“更有料”的产品来赢回市场。在周三的财报电话会议上，公司高管明确表示，新财年将大力押注高端产品创新，高蛋白麦片和猫粮成为两大核心武器。　　通用磨坊首席运营官Dana McNabb指出，消费者仍愿意为“对他们最重要的益处”买单，例如功能性营养和浓郁风味。在这一策略下，添加蛋白质的Cheerios麦片成为明星产品。公司透露，...

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