霸王茶姬回应异常零元购：运营后台配置失误，送3张0.01元无门槛兑换券

凤凰网科技07-02

凤凰网科技讯 7月2日，霸王茶姬线上点餐小程序突发系统异常，原定上线的新品特惠饮品标价全部变为0元，大量消费者闻讯涌入下单，瞬时高流量直接挤垮小程序后台。当日上午，霸王茶姬湖北子公司发布官方致歉声明，公司7月2日推出的“远山鲜沏”系列9.9元特惠活动，因运营后台配置失误，产品意外以0元上架，才引发大规模免费下单抢购事件。声明公布后续解决方案，7月2日零点至系统修复前，所有标价0元生成的订单全部统一...

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