将非鲜牛奶宣传为鲜牛奶 Costco被罚

中国新闻网06-29

上海市市场监督管理局网站显示，近日，开市客(中国)投资有限公司因利用广告对商品或服务作虚假宣传，欺骗和误导消费者，被上海市市场监督管理局罚款2.55万元。　　图自上海市市场监督管理局网站　　行政处罚决定书显示，2026年3月13日，当事人为了推销科克兰牛奶，通过自行运营的微信公众号“Costco开市客”发布涉案广告。涉案广告使用了：“今天，新成员来了科克兰鲜牛奶这一瓶，有点不一样家族新成员科克兰...

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　　图自上海市市场监督管理局网站　　行政处罚决定书显示，2026年3月13日，当事人为了推销科克兰牛奶，通过自行运营的微信公众号“Costco开市客”发布涉案广告。涉案广告使用了：“今天，新成员来了科克兰鲜牛奶这一瓶，有点不一样家族新成员科克兰鲜牛奶”“科克兰鲜牛奶的原奶，在生乳指标上做到了什么程度？可以这么说，那些反映牧场卫生状况、冷链运输质量奶牛健康、牛奶洁净度的指标，控制得比欧盟要求还严”等表述。　　根据《国家食品安全标准巴氏杀菌乳》(GB19645-2010)及科克兰牛奶标注的执行标准，科克兰牛奶并非使用巴氏杀菌工艺制得，不能标注为鲜牛奶。　　涉案广告由当事人委托北京山水堂国际广告有限公司设计、制作，由当事人自行发布，广告费用为人民币8500元。2026年3月19日，当事人停止投放涉案广告。（文章来源：中国新闻网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"-1","news_tag":"policyRegulatory","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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