TKO Group Holdings(TKO)扬升4.94% UFC Freedom 250刷新多项收视与商业纪录

金吾财讯06-26

金吾财讯 | TKO Group Holdings(TKO)盘中扬升4.94%，最新报213.87美元，成交额1897.71万美元。消息面上，TKO集团控股(TKO)旗下世界顶级综合格斗组织UFC宣布，本月早些时候举行的“UFC Freedom 250”历史性赛事已经刷新了多项收视与商业纪录。根据全球转播合作伙伴及流媒体平台的最终数据汇总，该赛事估计在全球范围内吸引了高达3400万独立观众，成为UFC历史上观看人数最多的赛事之一。同时，该赛事在全网带来了约640亿次曝光，产生的商业媒体价值估算高达11亿美元。且整个格斗周期间(6月8日至14日)，UFC官方社交矩阵疯狂席卷了1260亿次总浏览量和50亿次互动。其中，Instagram以686亿次曝光和22亿次互动领跑。行业分析人士指出，TKO集团通过此次白宫办赛，成功将体育竞技、国家庆典与主流流媒体平台深度绑定。这一里程碑式的跨界营销不仅大幅提升了其核心资产UFC的全球商业估值与IP变现红利，也向资本市场证明了顶级体育直播版权在流媒体时代无与伦比的“吸金”和引流能力。

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