深耕中国市场，外资酒店管理集团加码存量酒店改造蓝海

上观新闻06-23

6月22日，万豪国际酒店集团在沪宣布旗下首个聚焦存量酒店焕新升级的精选服务品牌万豪博选落地大中华区，标志集团全面加码国内存量酒店改造蓝海，释放深耕中国市场的长期战略信心。　　当前，国内酒店行业已全面迈入存量竞争时代。相关行业报告显示，住宿业增长逻辑从新建扩张转向资产管理，大量区域特色酒店、中端存量物业面临品牌升级难、客流增长乏力、会员体系缺失等痛点；消费者需求持续分化，既追求标准化品质保障，又更加...

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