从烟火街巷到世界杯看台，他们把舞台留给一线奋斗者

上观新闻06-17

2026年美加墨世界杯拉开帷幕，赛事正持续点燃全球热情。在世界杯看台上，两位来自中国的一线奋斗者——江苏南京餐饮店主李媛媛与湖南一线零售员工胡兴，受可口可乐中国的邀请来到现场。　　李媛媛是江苏南京一家连锁烧烤品牌的创始人。从街边小店起步，目前经营二十余家门店，为南京当地创造约300个就业机会。她的烧烤店2025年赞助了“江苏省城市足球联赛”南京队，将体育热情转化为对本土社区的投入。　　坐上世界杯...

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strugglers","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"KO":1.92},"content_text":"2026年美加墨世界杯拉开帷幕，赛事正持续点燃全球热情。在世界杯看台上，两位来自中国的一线奋斗者——江苏南京餐饮店主李媛媛与湖南一线零售员工胡兴，受可口可乐中国的邀请来到现场。　　李媛媛是江苏南京一家连锁烧烤品牌的创始人。从街边小店起步，目前经营二十余家门店，为南京当地创造约300个就业机会。她的烧烤店2025年赞助了“江苏省城市足球联赛”南京队，将体育热情转化为对本土社区的投入。　　坐上世界杯看台时，李媛媛有过短暂的“恍惚”。身边是来自不同国家和地区的球迷，看台上此起彼伏的呐喊声随着比赛节奏不断升高。“那一瞬间我想到南京的小店。平时比赛夜，店里也是这样，大家一边撸串、一边喝着可口可乐，球一进就全店一起喊，嗓子都哑了，热闹得很。”李媛媛笑着感慨。　　另一位受邀者胡兴，来自中粮可口可乐湖南区域的合作零食量贩企业，是一名从一线基层员工成长起来的零售门店开发建设专家。胡兴从少年时期关注足球，作为无数普通球迷中的一员，他将足球的团队合作和拼搏精神融入日常工作，在自己的人生主场不断向前。　　中场休息时，胡兴去买水，一件小事让他停下脚步。他刚巧碰上工作人员正往冰柜里补货,“补货、陈列、检查标准，这就是我刚入行每天都要做的事情。原来世界杯赛场边上要紧的事，和我当年在株洲小店里要紧的事，是一样的。再大的场子，也是靠每个人在自己的位置上，把一件件小事儿干好。”　　在李媛媛和胡兴背后，是可口可乐在中国拥有的数十万家餐饮与零售合作伙伴，其中绝大多数为中小微企业和个体从业者。此次邀请一线奋斗者亲临世界杯现场，旨在将国际顶级体育资源与他们分享，让那些在街角、在巷尾、在深夜还亮着灯的小店里的人，也能站上世界级的看台。　　餐饮、零售等业态是扩大内需、稳定就业的重要基础，也是中国消费市场的重要组成部分。可口可乐中国系统依托遍布全国、深入社区的分销网络，通过品牌、产品、渠道及市场支持，与价值链伙伴共同发展，持续将全球赛事资源与本土市场实践相连接。（文章来源：上观新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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