Meta(META.US)联手百思买(BBY.US)“攻占”AI眼镜线下渠道！高盛：对传统眼镜零售商影响有限

智通财经06-17

智通财经APP获悉，百思买(BBY.US)与Meta Platforms(META.US)近日宣布建立新的合作关系，将在50家百思买门店设立Meta Lab体验区，使消费者能够试戴和体验Meta的AI眼镜及VR头显产品，包括Ray-Ban和Oakley VR眼镜。此次合作的推动因素是，有50%的百思买客户表示，希望在购买前能够亲自体验Meta眼镜。因此，Meta Lab体验区将于6月率先在5家...

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Goldman Sachs: Limited Impact on Traditional Eyewear Retailers","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/cc58de55b9a9d5785a47f12f75400982","symbols_score_info":{"FBYY":0.6,"METD":0.6,"FBY":0.6,"METU":0.6,"META":1.97,"METW":0.6,"BBY":1.95,"FBL":0.6},"content_text":"智通财经APP获悉，百思买(BBY.US)与Meta Platforms(META.US)近日宣布建立新的合作关系，将在50家百思买门店设立Meta Lab体验区，使消费者能够试戴和体验Meta的AI眼镜及VR头显产品，包括Ray-Ban和Oakley VR眼镜。此次合作的推动因素是，有50%的百思买客户表示，希望在购买前能够亲自体验Meta眼镜。因此，Meta Lab体验区将于6月率先在5家百思买门店上线，随后在整个夏季以及假日购物季期间陆续扩展至更多门店。尽管这一合作可能对其他眼镜零售商产生潜在影响，但由高盛分析师Kate McShane领导的研究团队发现，尽管其追踪的三家零售商——National Vision(EYE.US)、Warby Parker(WRBY.US)以及EssilorLuxottica(ESLOY.US)——都销售AI眼镜，但它们提供的服务与Meta Lab存在足够差异，因此不会受到百思买与Meta的合作带来的实质性竞争威胁。对于获得高盛“买入”评级的Warby Parker，高盛认为，Meta与百思买的合作将进一步提升市场对该公司吸引客流能力的关注，尤其是在其计划于今年秋季推出AI眼镜(与Google和Samsung Electronics相关项目)之前。分析师团队写道：“我们并不认为这项合作构成风险，因为Warby Parker拥有一体化的验光配镜和镜片定制能力，同时拥有广泛的门店网络布局。”高盛同样看好EssilorLuxottica，认为此次合作将“扩大智能眼镜的销售渠道，并提供更多资源来支持消费者教育以及智能眼镜的普及应用”。对于获得高盛“中性”评级的National Vision而言，尽管Ray-Ban Meta眼镜是其销售速度最快的单品，但该连锁零售商能够提供百思买无法复制的“无缝购物体验”。此外，National Vision也已在门店中提供类似的智能眼镜演示体验，并正在扩大针对Meta眼镜的员工培训计划。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.44.1","shortVersion":"4.44.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2644715128","isCrawlerRequest":true}