昆药集团：公司多渠道布局品牌传播

证券日报 06-16

证券日报网讯 6月16日，昆药集团在互动平台回答投资者提问时表示，关于品牌宣传投放，公司多渠道布局品牌传播，央媒、地方权威媒体、健康科普平台、线下终端等均有分层投放布局；今年一季度，公司依托昆中药“脾胃大师”IP，携手《味道大师》美食纪录片登陆央视财经频道开展品牌露出。此外，在宣传形式方面，包含品牌形象推广、科普栏目、健康公开课等多元形式，相关投放根据年度品牌规划、销售周期动态调配。（文章来源：...

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