艺电推出EA Advertising平台，广告可直接植入游戏

环球市场播报06-15

电子艺界（EA）周一在一份新闻稿中宣布推出“EA Advertising”（EA广告）平台。该平台旨在让品牌通过其游戏产品组合与粉丝建立联系，涵盖从体育场广告牌到定制游戏内容等多种形式。　　EA Advertising正在扩展 EA 的生态系统，使品牌能够通过动态、实时的植入方式直接融入游戏过程中。这些形式包括体育场标牌和定制的游戏内内容，其设计宗旨是增强而非破坏玩家体验。在这些高度互动的游戏...

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