茅台总经理称“酱香拿铁”对品牌不是加持，瑞幸暂无回应

新浪财经06-11 19:16

　　6月11日，贵州茅台2025年度股东会在茅台会议中心召开。

　　对于年轻化方面的策略，贵州茅台总经理王莉回应称，茅台在品牌联营上将“非常谨慎”，并回顾此前酱香拿铁等年轻化产品的情况：“根据内部讨论结果表明，“酱香拿铁”产品、茅台巧克力等对品牌不是加持。因此，茅台逐步对这些产品进行了“软着陆”。”

　　截至发稿前，瑞幸未对上述情况进行回应。

海量资讯、精准解读，尽在新浪财经APP

责任编辑：刘万里 SF014

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