直击股东大会丨贵州茅台代总经理王莉回应品牌联营：要做“长虹”不做“网红”

每日经济新闻06-11 22:17

新浪财经“酒价内参”重磅上线知名白酒真实市场价尽在掌握　　每经记者|刘明涛　　6月11日，在贵州茅台2025年度股东会上，代总经理王莉回应了投资者关于跨界合作、品牌联营的问题。王莉指出，茅台在去年花了非常大的力气构建了公司的资产管理体系，包含四大组成部分：实物资产、无形资产、数字资产和知识。公司把无形资产的管理提高到了非常高的维度，包括对它的决策，所以以后在品牌的联营上会非常谨慎。 ...

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