劳氏(LOW)跨界联手Live Nation(LYV) 为其3000w+会员提供专属现场音乐福利

金吾财讯06-11 20:19

金吾财讯 | 家居装修零售巨头劳氏公司(LOW)宣布与全球现场娱乐领军企业 Live Nation(LYV)达成一项全新的多年战略合作。劳氏将通过引入专属的“现场音乐福利”，为其超过3000万的现有会员解锁全新体验，此举被业内视为零售巨头跨界争夺年轻消费群体、深化用户忠诚度的重要一步。根据官方公告，这项专属福利将在这个夏天正式面向 MyLowe's Rewards 和 MyLowe's Pro Rewards 会员推出。业内分析人士指出，现场音乐是典型的“高情感连接”场景，Live Nation 数据显示，高达80%的乐迷将当地的音乐场所视为与亲友共度时光的核心纽带。劳氏此举巧妙地将自身的“家居、家庭”品牌基因延伸到了消费者的精神娱乐生活。通过为3000万会员建立这种独家、不可复制的休闲体验，不仅能在非装修刚需季维持极高的品牌活跃度，亦有望实现品牌形象的年轻化转型、提升用户粘性。

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