京东MALL香港首店落地！港人北上买家电的时代要变了？

21世纪经济报道06-06

香港首家京东MALL定于6月18日在湾仔正式开业，店铺面积逾3万平方英尺（约2787平方米）。　　6月5日，京东五星电器负责人于鲲在发布会上介绍，有别于传统家电卖场的陈列式销售，湾仔京东MALL将主打“先体验后下单”模式，在门店内设有咖啡体验、电竞DIY、实景家居、按摩体验等多个特色专区。　　记者在现场观察到，消费者可以在特设的咖啡体验区，先体验各类咖啡机，再在专业指导下挑选咖啡豆，使用对应机型...

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ACC"},"translate_title":"JD.COM MALL Hong Kong's first store landed! Is the time for Hong Kong people to go north to buy home appliances going to change?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"09618":1.95,"JD":1.95},"content_text":"香港首家京东MALL定于6月18日在湾仔正式开业，店铺面积逾3万平方英尺（约2787平方米）。　　6月5日，京东五星电器负责人于鲲在发布会上介绍，有别于传统家电卖场的陈列式销售，湾仔京东MALL将主打“先体验后下单”模式，在门店内设有咖啡体验、电竞DIY、实景家居、按摩体验等多个特色专区。　　记者在现场观察到，消费者可以在特设的咖啡体验区，先体验各类咖啡机，再在专业指导下挑选咖啡豆，使用对应机型亲自制作咖啡。　　于鲲透露，京东开设香港首店的直接契机，是观察到近年不少香港消费者在节假日北上内地采购智能家电与科技产品。这反映本地市场对高品质家电存在旺盛需求。　　品类方面，除大小家电、手机数码等经典品类外，京东MALL门店还引入了智能卫浴、按摩器械、全屋清洁电器等在香港市场普及率偏低的商品类别。服务配套上，门店将推出7天无理由退换货、价保补差、全场免费饮水充电等本地化服务。　　香港家电市场长期存在送货难、安装贵、售后响应慢等问题。京东集团副总裁、首席经济学家沈建光指出，大件家电的送装服务是香港市场的既有短板，京东MALL将提供送装一体服务，消费者上午11点前在门店下单，所购商品当日即可完成配送，窗口式冷气机亦可即送即装。沈建光同时表示，京东能够持续提供物美价廉的产品，并非依赖补贴，而是依托全球供应链与智能算法从产业链源头控制成本、提升运营效率。　　沈建光表示，京东本质上是以供应链为基础的科技服务企业，自营模式是核心特点。目前正在香港稳步推进零售、保险、人工智能等八大业务板块的落地，并将联合港科大落地香港首家AI京东佳宝超市。　　在物流配套方面，京东物流目前已在香港建立覆盖18区的自营配送网络，布局港岛、观塘、葵青、沙田、元朗五大运营枢纽，依托AI智能分拣与自动化系统构建履约体系。揽件派送服务时间延伸至22时，并已开通内地、香港、澳门三地互寄通道。京东方面表示，香港本地配送的部分商品最快4小时可送达，港澳之间实现次日达。　　香港引进重点企业办公室执行总裁彭文俊在发布会上表示，京东从线上向线下延伸的布局，为香港零售业的线上线下联动提供了参考。　　于鲲表示，湾仔京东MALL的采购、运营及一线销售人员将优先聘用香港本地人员，门店采用“港采港销”模式运营。　　于鲲透露，依托京东“121计划”，未来三年京东计划在香港落地6至8家京东MALL，优先选址沙田、旺角、屯门等人口密集商圈，同步探索新业态、新能源相关项目，并联动京东佳宝超市与京东物流完善全链条配套。他坦言，目前在香港投入的相关成本高于内地，但只要是对用户和合作伙伴有价值的模式，经过一段时间运营便能跑通商业模型。　　据了解，截至当前，京东在港累计投资额已超350亿港元，本地在职员工约3000人。京东方面宣布，未来三年计划将香港员工规模扩充至10000人，并联合香港科技大学实验室定向培养AI、供应链及数字化零售专业人才。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2641737125","isCrawlerRequest":true}