茅台保健酒业回应“买飞天搭售黔茅”：招商峰会未经授权，系经销商违规操办

蓝鲸财经06-02

蓝鲸新闻6月2日讯（记者朱欣悦）6月1日晚，贵州茅台酒厂（集团）保健酒业有限公司（以下简称：保健酒公司）发布声明，回应近期引发舆论关注的“茅台合作峰会”事件。《潇湘晨报》此前报道，5月记者调查“茅台集团2026年全国项目合作峰会”，发现活动方以低价飞天茅台为诱，要求买1瓶飞天茅台至少捆绑4瓶黔茅酒，签约消费门槛60万元，相当于买20万元飞天茅台必须搭售40万元的黔茅酒。根据峰会现场提供的合同书...

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朱欣悦）6月1日晚，贵州茅台酒厂（集团）保健酒业有限公司（以下简称：保健酒公司）发布声明，回应近期引发舆论关注的“茅台合作峰会”事件。《潇湘晨报》此前报道，5月记者调查“茅台集团2026年全国项目合作峰会”，发现活动方以低价飞天茅台为诱，要求买1瓶飞天茅台至少捆绑4瓶黔茅酒，签约消费门槛60万元，相当于买20万元飞天茅台必须搭售40万元的黔茅酒。根据峰会现场提供的合同书...</p>\n\n<a href=\"https://www.lanjinger.com/d/1780370495113643025\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2097828714.EUR","symbol_name":"AZ EQUITY CHINA \"BAZ\" (EUR) ACC","start_time":0,"source_url":"https://www.lanjinger.com/d/1780370495113643025","article_id":"2640991328","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2640991328","pubTimestamp":1780370544,"columns":[],"sourceInfo":{"source_id":"lanjinger_stock","name":"蓝鲸财经"},"weMediaInfo":null,"summary":"蓝鲸新闻6月2日讯 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朱欣悦）6月1日晚，贵州茅台酒厂（集团）保健酒业有限公司（以下简称：保健酒公司）发布声明，回应近期引发舆论关注的“茅台合作峰会”事件。《潇湘晨报》此前报道，5月记者调查“茅台集团2026年全国项目合作峰会”，发现活动方以低价飞天茅台为诱，要求买1瓶飞天茅台至少捆绑4瓶黔茅酒，签约消费门槛60万元，相当于买20万元飞天茅台必须搭售40万元的黔茅酒。根据峰会现场提供的合同书载明，甲方为贵州茅系黔茅酒业有限公司。保健酒业公司核查确认， 2025年7月，子公司贵州茅台集团健康产业有限公司（以下简称：健康产业公司）与贵州黔茅营销策划有限公司（以下简称“黔茅策划公司”）开展合作，指定健康产业公司旗下子公司健康产业销售公司与黔茅策划公司签订经销合同，由黔茅策划公司经销健康产业公司生产的黔茅系列酒类产品，合作时间为2025年7月28日至2025年12月31日，期间考虑产品合理消化周期，2025年8月4日，健康产业销售公司向黔茅策划公司出具授权书，授权黔茅策划公司负责黔茅系列产品经销商及相关营销管理工作，授权期限为2025年8月4日至2026年7月28日，该授权书作为经销合同到期后黔茅策划公司继续按合同要求经销黔茅系列酒类产品的依据。根据双方约定，黔茅策划公司对黔茅系列酒类产品的宣传承担责任，要严格管控经销商、分销商，依法合规招商、宣传，不得欺骗或误导消费者，不得擅自以“茅台集团公司”“健康产业销售公司”名义进行招商、宣传、产品推广等，产品广告宣传等内容须获得审批后方可发布。保健酒业公司表示，将严格按集团品牌管理要求，全面加强对子公司及经销商合规营销的管控。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 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