NIQ推出Product Intelligence 助力AI驱动商务

环球市场播报06-02

尼尔森IQ（NIQ）周二宣布正式推出NIQ Product Intelligence，这是一款全新解决方案，旨在帮助零售商和品牌将碎片化的产品数据转化为结构化的可互操作智能，为AI驱动的商务应用提供动力。　　随着AI日益重塑消费者发现、评估和购买产品的方式，产品数据的质量和完整性已成为决定性的竞争优势。在AI主导的商务环境中，缺乏结构化、丰富且机器可读数据的产品，面临被推荐引擎、AI助手和自主...

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