水井坊火速敲定新帅，原景芝总经理干晓峰接棒，侯孝海隔空祝贺

蓝鲸财经06-02

蓝鲸新闻6月2日讯（记者朱欣悦）水井坊迅速敲定了新帅。6月2日晚，水井坊公告称，自6月1日起聘任干晓峰为公司总经理，周志铭不再代行总经理职责；提名干晓峰为十一届董事会董事候选人，该议案尚需提交股东会审议。根据公开资料，干晓峰，54岁，深耕快消及酒类行业多年，职业履历贯穿啤酒与白酒两大板块。历任荷兰喜力啤酒东南亚区域销售负责人；华润雪花啤酒广东区域公司副总经理兼销售公司总经理、总部夜场部总经理、...

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朱欣悦）水井坊迅速敲定了新帅。6月2日晚，水井坊公告称，自6月1日起聘任干晓峰为公司总经理，周志铭不再代行总经理职责；提名干晓峰为十一届董事会董事候选人，该议案尚需提交股东会审议。根据公开资料，干晓峰，54岁，深耕快消及酒类行业多年，职业履历贯穿啤酒与白酒两大板块。历任荷兰喜力啤酒东南亚区域销售负责人；华润雪花啤酒广东区域公司副总经理兼销售公司总经理、总部夜场部总经理、...</p>\n\n<a 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朱欣悦）水井坊迅速敲定了新帅。6月2日晚，水井坊公告称，自6月1日起聘任干晓峰为公司总经理，周志铭不再代行总经理职责；提名干晓峰为十一届董事会董事候选人，该议案尚需提交股东会审议。根据公开资料，干晓峰，54岁，深耕快消及酒类行业多年，职业履历贯穿啤酒与白酒两大板块。历任荷兰喜力啤酒东南亚区域销售负责人；华润雪花啤酒广东区域公司副总经理兼销售公司总经理、总部夜场部总经理、海南销售分公司总经理；华润酒业控股企业山东景芝白酒有限公司总经理。白酒行业资深分析师肖竹青在接受蓝鲸新闻采访时表示，干晓峰执掌景芝白酒期间，是去年华润系白酒板块中唯一达成业绩目标的企业，实战能力已获验证。在他看来，由这样一位能打硬仗的将领操盘水井坊，无疑将给这家名酒企业带来显著的积极预期。他进一步表示，干晓峰早年深耕喜力、华润雪花啤酒全国化运作，后期完整操盘景芝白酒全产业链，既懂现代化快消标准化管理，又吃透国内白酒经销商、宴席、团购、流通全链路规则，完美适配现阶段水井坊稳底盘、拓增量的发展诉求。原华润啤酒董事会主席、现任正大集团中国区首席运营官侯孝海在接受蓝鲸新闻采访时对干晓峰履新表示祝贺。当前白酒行业处于调整周期，次高端赛道竞争尤为胶着，此番履新，干晓峰面临的压力不小。据财报显示，2025年，水井坊实现营收约30亿元，同比下滑41.77%；净利润仅4.05亿元，同比大跌近七成，企业经营压力凸显。进入2026年一季度，即便有春节消费场景的加持，水井坊的业绩也未迎来预期中的改善，反而延续了下滑态势。1-3月实现营收 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