百威英博(BUD)借力世界杯营销破圈时代啤酒落地酒吧办公观赛活动

金吾财讯06-04

金吾财讯 | 百威英博(BUD)旗下高端啤酒品牌 Stella Artois 推出酒吧办公主题营销活动，解决 2026 世界杯多场赛事落在工作日日间的观赛痛点，年满 21 周岁消费者可移步酒吧替代工位看球，凭品牌酒水消费凭证申请报销。

活动执行周期覆盖赛事工作日 9 时至 17 时，消费者选购 Stella Artois 原味或无醇产品后，凭消费单据在品牌专属线上渠道提交报销。6 月 28 日淘汰赛开启后，纽约曼哈顿布鲁克菲尔德广场落地主题快闪观赛空间，配套大屏、充电接口与预约会议室。

尼尔森数据显示，该品牌稳居美国高端啤酒市场第三位。品牌产权历经多轮并购整合，2004 年比利时 Interbrew 与巴西 AmBev 合并为 InBev，后者 2008 年收购安海斯布希，组建如今百威英博集团。

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百威英博(BUD)借力世界杯营销破圈 时代啤酒落地酒吧办公观赛活动

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百威英博(BUD)借力世界杯营销破圈时代啤酒落地酒吧办公观赛活动