人民日报评App窗口乱跳转：对屡教不改的App要坚决下架、依法关停，还要挖出幕后推手，有痛感才会长记性

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来源：宁波晚报　　5月30日，人民日报发表评论《APP窗口乱跳转的“传送门”该关上了》：　　本想打开手机APP听会儿歌，手一抖就跳到了外卖平台；点击按钮关闭开屏广告，却触发另一个广告；每逢购物节，更是“条条道路通电商”…… 　　“现在打开APP都不敢乱动”，网络上不少人吐槽APP窗口乱跳转。　　近日，国家再度出手了，工信微报微信公号发布《关于侵害用户权益行为的APP（SDK）通报》，31款...

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Only when you feel pain will you remember it long","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"APP":1.51,"APPX":0.6},"content_text":"来源：宁波晚报\n　　5月30日，人民日报发表评论《APP窗口乱跳转的“传送门”该关上了》：\n　　本想打开手机APP听会儿歌，手一抖就跳到了外卖平台；点击按钮关闭开屏广告，却触发另一个广告；每逢购物节，更是“条条道路通电商”……\n　　“现在打开APP都不敢乱动”，网络上不少人吐槽APP窗口乱跳转。\n　　近日，国家再度出手了，工信微报微信公号发布《关于侵害用户权益行为的APP（SDK）通报》，31款APP及SDK存在侵害用户权益行为。细数这份名单，多达7款APP（SDK）涉及窗口乱跳转，包括信息窗口点击乱跳转、信息窗口滑动乱跳转。\n　　APP窗口乱跳转，像一扇猝不及防的“传送门”，极大影响用户使用体验。能直接关闭退出都算好的，遇上有些广告的关闭键小若蚊蚁，那才是“脱身无门”。更有甚者，已经不满足于让人“看”广告，有的跳转还链接到会员充值、APP下载等界面。部分“传送门”还专门瞄准银发群体，不少老人手机上莫名其妙多出来的新APP，大都是通过跳转广告自动下载。\n　　APP窗口乱跳转，不只是“烦不烦人”的问题，更涉嫌侵害消费者的合法权益。早在2021年，江苏省消保委就发布调查报告称，过于灵敏的“摇一摇”广告涉嫌侵犯消费者权益。在此类广告中，消费者进入广告页面、充值页面往往并非出于本意，自主选择权已然受到侵害。同时，激活跳转功能离不开调用运动传感器等数据，涉嫌违规收集信息、过度索权甚至侵犯用户隐私等。\n　　这些年，监管部门整治APP窗口乱跳转的行动从未止步。2023年，工信部发布了《APP用户权益保护测评规范》，从设备加速度设置、转动角度等技术细节层面提出要求，还发布通知，明确禁止利用高灵敏度“摇一摇”等易造成误触发的方式诱导用户操作。从“定规矩”到“亮红线”，从“常抽查”到“挂名单”，监管始终在线，也取得了不少可观成果，但乱象仍然具有顽固性。APP窗口乱跳转现象，俨然成了一块“数字牛皮癣”。\n　　APP窗口乱跳转屡禁不止，病根在于畸形的营利模式。有专业人士曾分析，一些APP通过植入跳转“机关”，收割大量用户的无意误触与点击，为其他企业或APP创造曝光，进而获得收益，甚至将此视为“立身之本”。从本次被通报的APP（SDK）来看，它们普遍算不上“大平台”。一些APP营利模式单一，只图挣钱，不图口碑，更容易依赖跳转功能创收，对明文规定视而不见。\n　　有痛感，才会长记性。国家三令五申，一些APP运营方和广告投放方偏要“一条道走到黑”，本质上还是被高额的收益迷了眼。要想彻底铲除“数字牛皮癣”，就少不得要上点硬手段。对于屡教不改、情节严重的APP，不仅要坚决下架，依法关停，还要顺藤摸瓜挖出广告商、服务商，看看幕后推手都有谁，追究相关主体法律责任，打破“整改了事”、“花钱消灾”的侥幸循环。\n　　治理APP窗口乱跳转，不能只靠监管部门单打独斗。本次通报中，不少应用商店同样“榜上有名”。作为APP上架的第一道关口，应用商店有义务履行好前端审核责任，建立更严格的准入机制、监测机制等，及时对违规APP亮红牌。APP运营方更应明白，互联网经济的本质是体验经济、信任经济，靠放纵“数字牛皮癣”潜滋暗长，牺牲用户体验换取短期利益，迟早会失去信任，被市场彻底淘汰。 \n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：张恒星","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.44.0","shortVersion":"4.44.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2639103609","isCrawlerRequest":true}