优步(UBER.US)斥巨资围猎Delivery Hero 力争打造“AI+无人配送”超级帝国

智通财经05-28

智通财经APP获悉，全球网约车与配送服务领军者优步科技公司(UBER.US)收购了Aspex Management所持有的德国外卖领军者Delivery Hero SE股份，将其持股比例提高至36.83%。优步收购Aspex所持Delivery Hero股份之际，正值目前这家网约车公司集中资源谈判一项重磅收购交易，以收购这家德国外卖平台。对优步近期规划的“完全无人AI自动化系统(以Robotaxi...

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Hero出售核心资产，并成功推动罢免联合创始人兼首席执行官Niklas Östberg。这家总部位于中国香港的激进机构投资者曾抱怨称，Delivery Hero在数十个国家开展业务，其估值严重低于同行，因为它活跃于过多市场，使公司暴露在一系列不同的竞争动态以及法律和监管规定之下。在这笔交易之前，优步已经是Delivery Hero的最大股东之一。该公司本月早些时候披露持有近20%的股份，并拥有另外5.6%股份的期权。Prosus NV 此前是Delivery Hero的最大投资者，目前持有另外17%的股份。欧盟已经要求Prosus在8月前出售其大部分持股，以获得其收购另一家外卖平台——即总部位于阿姆斯特丹的Just Eat Takeaway.com NV 的反垄断监管批准。知情人士称，Prosus已要求欧盟撤销这一要求，以免其在谈判期间被迫大规模出售所持股份。Prosus NV乃腾讯最大股东、长期以来聚焦于科技领域的投资巨头。Just Eat Takeaway.com是一家总部位于荷兰的在线食品订购和配送平台，成立于2000年。该公司通过其网站和移动应用程序，连接消费者与餐厅，提供外卖服务。优步围猎Delivery Hero，力争从网约车巨头转型为“AI自动化配送帝国”Delivery Hero SE 是一家总部位于德国柏林的全球本地配送平台，核心业务是外卖、即时零售、杂货和便利品配送，旗下或相关品牌覆盖多个区域市场，例如 foodpanda、talabat、Yemeksepeti、PedidosYa 等。它的价值不只是“外卖平台”，而是拥有大量商户、骑手/配送网络、用户订单数据、支付关系、即时履约能力和本地运营许可的全球配送基础设施。公司 2025 年业绩显示，其即时零售(quick commerce)交易总额增长超过30%，突破75亿欧元，说明它正从传统餐饮外卖，向“日常消费入口”演进。优步执着于收购Delivery Hero，首先是因为全球外卖行业正在进入新一轮整合期。DoorDash收购Deliveroo、Prosus 收购Just Eat Takeaway，已经说明这个行业不再奖励单一市场的小规模增长，而是奖励跨区域规模、平台流量、商户密度、配送密度和资本效率。优步旗下的外卖/杂货即时配送平台Uber Eats在美国、欧洲、拉美和部分亚太市场强势，但Delivery Hero 在中东、亚洲、拉美、欧洲部分市场拥有深度网络。若优步拿下Delivery Hero，相当于把自身“出行+外卖”的双边平台，扩展成更全球化的“移动出行+本地配送+即时零售”的人工智能超级网络，即“人工智能技术驱动的城市移动与无人配送平台”。结合优步前段时间抛出的“完全无人自动化系统(以Robotaxi和无人机配送为代表)+全球配送服务平台”宏图，Delivery Hero 不是单纯的并购标的，而是一个全球订单密度、商户网络和本地履约场景的放大器。自动驾驶商业化最怕“车队有技术、但没有足够订单密度摊薄固定成本”;而外卖、杂货和即时零售订单天然具备高频、短途、可标准化、可调度的特征，正适合Robotaxi、配送机器人和无人机逐步替代人工配送。Delivery Hero 甚至已在瑞典和韩国测试机器人杂货配送，并在斯德哥尔摩启动无人机食品配送，这与优步的自动配送战略方向高度一致。Delivery Hero 对优步的意义更接近“未来自动化配送网络的需求侧底座”，即未来自动驾驶出租车、无人配送机器人、无人机配送和智能调度系统商业化所需要的需求侧底座。自动驾驶出租车解决的是人员出行，自动配送解决的是商品移动;两者底层都依赖高频订单调度、路径规划、供需匹配、定价系统、车队/机器人运营、城市级监管接口和本地履约网络。优步近年已重新加速自动驾驶生态布局，推出自动驾驶解决方案业务，并与 Nuro、Lucid、Rivian、MOIA、Hertz等伙伴推进无人出租车、自动驾驶车队运营和配送场景;优步在官方声明中也明确把自动驾驶汽车、人行道配送机器人和无人机视为Uber Eats 未来降低配送成本的方式。这笔交易若推进成功，优步的宏大投资叙事将从“网约车与外卖平台”升级为“基于人工智能的全球城市自动化物流操作平台”。短期风险在于监管审批、德国强制要约规则、欧盟反垄断审查、Delivery 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