新华读报｜文博会看文化新业态：IP文创“智造”跨界破圈

新华社05-25

【#新华读报#｜#文博会看文化新业态#：IP文创“智造”跨界破圈】《新华每日电讯》5月25日刊发文章《文博会看文化新业态：IP文创“智造”跨界破圈》。　　作为中国文化产业发展的重要“风向标”，本届文博会上，文化新产品丰富多彩、新业态持续涌现。引人关注的是，不少参展企业，积极探索文化IP的多元化落地路径，依托卡牌、文具、动漫影视等实体载体创新演绎经典IP，以年轻化、潮流化的文创形式激活文化价值、点燃消费热潮，成为本届文博会的一大亮点。（记者：张博令王丰白瑜）

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