泸州老窖：国窖1573市场份额和品牌高度保持了稳步提升

证券之星05-25

证券之星消息，泸州老窖(000568)05月25日在投资者关系平台上答复投资者关心的问题。

投资者提问：管理层好，我是财经媒体-财闻的记者，想请问公司在挺价策略下52度国窖1573产品去年及今年一季度的实际销售情况如何？如下滑幅度明显，公司接下来将采取哪些调整措施？

泸州老窖回复：尊敬的投资者，卓越品质是消费者选择泸州老窖的首要因素。国窖1573坚定“单粮浓香第一”定位，坚持有机单粮酿造、坚持超长发酵周期、坚持最长储藏时间、坚持活态窖池酿造、坚持正统浓香工艺，近10年来，国窖1573市场份额和品牌高度保持了稳步提升。当前市场调整带来了历史性的机遇，背后的本质是多年来国窖1573品牌力不断提升的结果。下一步，公司将持续优化渠道管控与价格体系，稳定渠道利润预期；精准开展消费者培育与场景营销，强化品牌价值传播；合理调节投放节奏、优化库存结构，兼顾价格稳定与市场动销，持续巩固国窖1573核心大单品地位。谢谢！

以上内容为证券之星据公开信息整理，不构成投资建议。

相关 ETF

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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