广汽集团冯兴亚谈大刀阔斧改革深层原因，称行业淘汰赛已然开启

IT之家05-24 14:35

IT之家 5 月 24 日消息，广汽集团董事长冯兴亚昨日发布视频，谈及了广汽集团这两年大刀阔斧改革的深层原因。

他表示，当下汽车行业正处在“四期叠加”的深刻变局之中，挑战与机遇并存。产业超预期深度转型、技术高速迭代、内部管理模式重塑、行业竞争格局全面重构，多重变革交织叠加，行业淘汰赛已然开启。

冯兴亚提到，正是看清了行业变革的大势与紧迫性，广汽集团在 2024 年底全面启动“番禺行动”，推进研产供销一体化深度变革。

IT之家注意到，冯兴亚还谈及了广汽的出海初心 —— 不是简单的产品出口，而是实打实的体系化出海。广汽将海外作为第一增长曲线，目标“十五五”末进入 120 个国家、建成 2000 个网点，2026 年我们海外销量目标锁定 25-30 万辆。

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