为什么小鹏GX能直砍13万？吴安飞：做9系产品，定8系价格

21世纪经济报道05-22

21世纪经济报道记者何煦阳　　5月21日，在小鹏GX发布会后的小范围群访中，面对记者的提问：“为什么小鹏GX正式售价相比预售价能直砍13万元？”　　小鹏产品矩阵总负责人吴安飞对21世纪经济报道记者表示，小鹏GX的定价策略是“做9系产品，定8系价格”，以30万元为“站位”，向上冲高，向下铺量。“我们的核心是要规模。”他对21世纪经济报道记者表示。（文章来源：21世纪经济报道）

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