2026深蓝媒体智库年度论坛｜京东本地生活战略与行业研究总监：京东“宝藏计划”用好文商旅体展流量，超级供应链让流量更变得好用

北京商报05-21 22:03

时值“十五五”开局之年，城市经济转型与新型消费培育提速之际，5月21日，2026深蓝媒体智库年度论坛在北京国际饭店举行。论坛由北京日报报业集团、中国经济传媒协会指导，北京商报社、《中外企业文化》杂志社主办，以“融势新生·共赢未来”为主题，跳出行业单一发展视角，从城市发展、人文消费、产业共生层面审视文商旅体展融合现状，梳理实践探索、直面现实瓶颈，为城市更新、业态破圈、生态重塑提供有温度、有深度的行业...

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use","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"09618":1.95,"KJD":0.6,"JD":1.95},"content_text":"时值“十五五”开局之年，城市经济转型与新型消费培育提速之际，5月21日，2026深蓝媒体智库年度论坛在北京国际饭店举行。论坛由北京日报报业集团、中国经济传媒协会指导，北京商报社、《中外企业文化》杂志社主办，以“融势新生·共赢未来”为主题，跳出行业单一发展视角，从城市发展、人文消费、产业共生层面审视文商旅体展融合现状，梳理实践探索、直面现实瓶颈，为城市更新、业态破圈、生态重塑提供有温度、有深度的行业观察与现实思考。　　京东本地生活战略与行业研究总监在论坛中表示，京东通过餐饮、酒旅、家政、便民服务等京东本地生活融合文商旅体展，满足消费者对真实在地体验的强烈渴望。　　以京东推出的“宝藏IP计划”为例，通过宝藏城市、宝藏街区、宝藏小馆、宝藏榜单、宝藏活动，京东将本地生活进行点线面结合。例如哈尔滨的京东七鲜美食MALL开业后，客流、销售以及商家品牌呈现出供需两旺的景象，更是形成了游冰城、逛景区、品特色的场景闭环。　　京东秒送频道为消费者精选了全国10万个“宝藏小馆”。此外，平台通过算法加人工推荐的方式，为消费者打造了各类主题的宝藏榜单，帮助消费者找到想要的餐厅。　　“文商旅体展融合并不是流量的简单流淌，而是创造流量的波动。将五个‘宝藏’结合，能把一段时间里的流量以及消费者需求进行大规模的整合。我们不仅仅是用好流量，还要把流量变得更加好用。”上述总监表示，京东也在线下打造了自己的IP，如京东外卖自提节、京东品酒会等。　　据了解，京东推出宝藏系列一方面是基于已有的生活供给来帮助消费者进一步拓展需求，另一方面更是基于京东的超级供应链能力，将供应链、数据链、服务链深度融合，让消费者获得更好的体验。　　在哈尔滨之后，京东计划挖掘北京这座“宝藏之城”。“我们期待能与各项文旅赛事进行联动，强化场景绑定。同时，把宝藏计划作为消费者的个性化路书，让家庭、老人和年轻人都能获得差异化体验。”（文章来源：北京商报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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