泸州老窖：1573国宝窖池群与“泸州老窖酒传统酿制技艺”共同成为“国窖1573”及“泸州老窖”系列产品品质最根本的基础和保障

证券之星05-20 15:07

证券之星消息，泸州老窖(000568)05月20日在投资者关系平台上答复投资者关心的问题。

投资者提问：一，老窖独占全国93%以上明清古窖池，又是白酒技术祖庭，这双遗产是唯一禀赋。对比茅台凭空划定核心产区，我们坐拥真实资源却近于战略浪费。从卖酒到卖文化、卖生活，有何规划将其转化为企业价值？二，酱酒出不了好低度酒，是浓香切口。但我在贵州商超几乎看不到老窖身影。贵州是战略性搁置，还是差异化渗透？三，年轻人低度化小瓶化，金门高粱已进酒吧夜店。老窖有无布局新锐场景，实现人群场景双破圈？

泸州老窖回复：尊敬的投资者，1573国宝窖池群与“泸州老窖酒传统酿制技艺”共同成为“国窖1573”及“泸州老窖”系列产品品质最根本的基础和保障，是公司的核心竞争力，公司将以此为基础，坚定品牌塑造，强化消费者价值认同。公司持续推进“2358+100”的区域策略，加强基地市场深耕，聚焦五大高地市场，带动其他区域市场均衡发展。公司根据年轻群体悦己型消费与情绪价值需求特点，持续打造面向年轻群体与女性群体的消费场景，吸引消费者进行场景体验，持续提升消费粘性。谢谢！

以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成投资建议。

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