张朝阳：企业家不能“用劲”塑造个人IP，真人社交在AI时代更有意义

新浪科技05-18

新浪科技讯 5月18日晚间消息，2026搜狐科技年度论坛上，搜狐创始人、董事局主席兼CEO张朝阳在谈及企业家打造个人IP时指出，“AI时代的信息高度透明，企业家通过社交媒体与用户相互链接，关系其实非常微妙，既不能讨好观众，也不能给大家强压，还得保持一定的稀缺性，适度曝光。” 　　关于个人IP的长期塑造，张朝阳表示，这不是一件刻意为之的事情，关键在于真实做自己，坚持做有价值的事情，IP就会自然形成。...

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