快手孔慧：投入8亿资金、2亿现金、10亿专属流量，加码短剧精品孵化和变现

新浪科技05-19

　　新浪科技讯 5月19日下午消息，2026快手磁力引擎内容消费商业大会举行，快手磁力引擎内容消费、流量与搜索业务负责人孔慧发表演讲。孔慧在会上透露，截至2026年4月，快手短剧内容日均曝光规模达1.29亿，用户日均观看时长29分钟。过去一年，快手短剧剧集供给量增长8倍，投流客户数增长2.6倍。漫剧近半年广告消耗增长近20倍，内容与商业生态持续繁荣。

　　孔慧表示，2026年，快手计划投入8亿资金用于探索多元分账模式，另投入2亿现金孵化精品剧集，并给予10亿专属流量激励优质短剧内容。同时，快手还将通过AI赋能短剧内容产业，构建“创作有收益、用户有粘性、变现更稳定”的正循环，实现商业繁荣推动内容升级、内容升级造福平台用户。

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责任编辑：江钰涵

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