不只是降价！京东率先点燃618战火，电商巨头年中AI大战各显身手

华夏时报网05-20 16:33

“今年618与AI高度相关，是AI首次全场景、全产业融入京东618。”5月18日，京东集团技术委员会主席、京东云总裁曹鹏这样说。当天京东率先宣布，今年618大促将于5月30日晚8点全面开启。但与往年用大量篇幅讲解满减、折扣等玩法不同，今年更多的时间被京东用来谈618大促用到的AI技术。　　在这背后，随着AI正加速渗透各个行业与场景，曾经主打价格战与流量争夺的电商大促，如今已正式进入AI技术实力、...

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JD.COM took the lead in igniting the 618 war, and e-commerce giants showed their talents in mid-year AI war","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"JD":1.96,"KJD":0.6,"09618":1.96},"content_text":"“今年618与AI高度相关，是AI首次全场景、全产业融入京东618。”5月18日，京东集团技术委员会主席、京东云总裁曹鹏这样说。当天京东率先宣布，今年618大促将于5月30日晚8点全面开启。但与往年用大量篇幅讲解满减、折扣等玩法不同，今年更多的时间被京东用来谈618大促用到的AI技术。　　在这背后，随着AI正加速渗透各个行业与场景，曾经主打价格战与流量争夺的电商大促，如今已正式进入AI技术实力、场景落地能力比拼的全新阶段。　　618不只是降价　　今年京东618大促依然主打“官方直降低至5折”，但AI却是它今年的最大关键词。　　在消费者最直观感受的商品层面，京东希望自己的家电数码品类优势，能延续到智能硬件产品。《华夏时报》记者了解到，今年618大促期间，植入京东附身智能JoyInside的“AI家场景产品群”将首次集中亮相，从玩具和机器人跨越到学习灯、打印机、智能床垫、炒菜机器人、智能轮椅等品类。　　据京东介绍，截至目前，JoyInside已与近200个家电家居、机器人、健康、玩具等品牌深度合作，今年内将植入超千万台智能硬件设备。本报记者还从京东方面了解到，今年京东零售的目标是助推机器人品牌累计销售突破100亿元，产品上市周期缩短30%。　　努力将AI装入更多硬件背后，京东附身智能相关负责人此前在接受《华夏时报》记者采访时曾表示，京东大规模地往各种硬件上加AI，是在全新的AI入口做工作，“京东跟硬件企业合作并不收钱，核心在于把入口打进去，这样就会在各种不同的硬件上与用户整合起来。我们自己的核心战略还是比较坚定的，这也是京东固有的供应链优势。”　　将AI装入硬件的前提是夯实AI地基。在AI基础设施层面，据曹鹏介绍，京东已构建了全栈AI产品矩阵，以及京东JoyAI基础大模型、京东物流超脑大模型、京东健康京医千询大模型、京东工业JoyIndustrial大模型、JoyAI-RA具身智能模型等垂域模型。曹鹏当天还透露，今年京东体系的AI相关研发投入增长将超200%，京东将持续加大AI研发投入，投入规模位居行业第一梯队。　　与此同时，AI也正融入京东618大促的消费流程，成为切实的生产力工具。　　据京东方面介绍，今年618大促期间，AI将从经营诊断、商品运营、营销投放、直播转化、客服售后等方面，直接参与经营决策，帮助超100万商家降本增效、生意增长；此外，京东APP里的“京言”AI智能体，今年一季度已服务近8000万用户，同比增长超200%。　　需要提及的是，本报记者还了解到，京东物流超脑大模型也将在今年京东618大规模投入实战，在超1000个核心物流供应链场景中实现AI深度应用，此外京东物流五年内将投入300万台机器人、100万台无人车、10万架无人机。　　电商大促AI火热比拼　　当前人工智能已成为各大电商平台的发力重点，也将是今年618大促的博弈焦点。　　5月11日，阿里宣布旗下千问与淘宝全面打通。据阿里方面介绍，用户在千问App中即可完成淘宝上的商品挑选、对比及下单购买，还可以在淘宝App内使用“千问AI购物助手”实现AI试穿、AI算优惠、AI低价帮抢等功能。　　阿里还为此大举投入。今年Q1，阿里单季度销售费用从361.8亿元增长至534.2亿元，环比增加47.6%，原因在于即时零售的补贴与推广，以及千问App的买量获客。此外，阿里当期自由现金流从流入37亿变成流出173亿，主要也归因于：即时零售的投入、千问App的用户获取以及云基础设施支出增加。　　字节跳动也将AI和抖音电商结合。公开资料显示，至少在今年3月，豆包已悄然推进购物闭环测试，用户在豆包App中提出购物需求，便可完成商品查询、比价、下单支付等全流程，无需跳转抖音App。据QuestMobile 2026年Q1数据，豆包月活跃用户（MAU）达3.45亿，千问为1.66亿。　　但在线上购物越发智能的共同趋势下，京东的AI路径与其他电商平台看起来还有些不同，曹鹏在5月18日当天表示，“京东将打造全球最大物理世界运营中心，推动AI从千行百业走进千家万户。”据悉，京东已构建了从基础设施、产业厚度、用户体验的全链条AI布局，覆盖零售、物流、健康、工业、外卖、家政等3000多个场景。京东此前还宣布，将发挥自身场景优势，建成全球规模最大、场景最全的具身智能数据采集中心：未来一年内，京东将积累500万小时人类真实场景视频数据，两年内将超1000万小时，并同步采集100万小时机器人本体数据。　　互联网分析师丁道师对《华夏时报》记者表示，今年的618大促已成为电商平台的AI“练兵场”，各家大模型的基础能力和服务有很多共通之处，但也有一些差异化打法，例如阿里走的是“AI重构决策效率”路线，主打便捷与补贴双强，京东则侧重AI在物流、健康等实际场景和服务的落地。他同时认为，AI是今年618最大的核心亮点，但破局点肯定不是AI，“AI可以让产品和服务更好地与消费者连接，但消费不足与生产过剩之间的结构性矛盾才是影响电商大促增长的根本所在。”（文章来源：华夏时报网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.2","shortVersion":"4.42.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2636081755","isCrawlerRequest":true}