贝壳车评｜“特调车”刷圈速，汽车营销不需要这样的速度“神话”

新京报05-18 15:11

“轮胎是换过的，悬挂是改过的，软件是单独写的……”近日上汽奥迪高管在媒体沟通会上的言论，撕开了“特调车”刷圈速的“遮羞布”。随着汽车消费升级与社交媒体传播加速，“赛道圈速”成了新能源车企争夺流量的营销筹码，“最速量产车”等标签层出不穷。光鲜数据背后，是行业心照不宣的“特调套路”，这既误导了消费者的选择，也透支了行业公信力。“特调车”本质是挂着“量产”名头的改装骗局，部分车企为刷出亮眼圈速，对测试...

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白昊天编辑 杨娟娟校对 陈荻雁","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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